MOUNDS VIEW, Minn., April 5 /PRNewswire/

Carrying on its tradition of providing true solutions to credit unions and their members, Liberty Enterprises has introduced a new product specifically designed to fight a growing problem for consumers and financial institutions; a problem that claims more than 10 million victims each year: identity theft.

The Liberty Identity Theft Service - powered by Identity Theft 911, a leading provider of identity theft crisis resolution, education and defense services - is a comprehensive offering that provides all the necessary tools to defend against identity theft and to restore a stolen identity.

"Liberty has always prided itself on developing products and services to address the needs of our customers: credit unions and their members," said Liberty President & CEO Stan Hollen. "Identity theft is a significant challenge. We believe our alliance with Identity Theft 911 and the resulting product combine to provide the best solution in the marketplace."
 

Hollen said the most important component of Liberty's new product is the "experience, expertise, innovation and quality" of the company's identity theft solution partner Identity Theft 911, an industry leader in consumer protection services. Online Banking Report recently named Identity Theft 911 as one of "the 10 most significant innovations and developments of 2003," including the company on its list of "10 industry developments that provide the best glimpse at the future of online financial services delivery."

"You've all seen the very humorous commercials about identity theft, but in reality, this crime is anything but funny," said Identity Theft 911 President & Co-Founder Steve Christenson. "And while identity theft isn't necessarily a new problem, it's now growing with incredible speed, impacting more than 10 million Americans each year."

Hollen said the Liberty Identity Theft Service is "cutting edge and complete, with all the components in place to serve credit unions and their members." The new product provides:

• Crisis resolution for victims - One-on-one, expert guidance through the complex process of restoring a stolen identity.
   
• Ongoing education - A ready resource of information on defending against identity theft, from in-depth articles to bulletins and fraud alerts.
   
• A three-in-one credit report - Includes information from Trans Union, Experian and Equifax.
   
• A full year of weekly electronic credit monitoring and alerts
   
• E-mail notifications - A year of periodic e-mail updates providing resources to enable a proactive defense against identity theft.
   
• Identity theft insurance provided by AIG - Covered expenses involved in restoration of identity, with no deductible and no family exclusion, an enhanced policy limit (up to $25,000), and up to four weeks lost wages at up to $500 a week.

Hollen said the Liberty Identity Theft Service addresses a "clear need in the credit union marketplace."

"Increasingly, members are looking to their credit unions to be experts in the area of identity theft," Hollen said. "The Liberty Identity Theft Service provides the specialized resources that members need, while taking the burden off credit unions - allowing them to concentrate on what they do best: provide exemplary financial service to their members."

For more information, call 1-877-989-9309 or visit http://www.libertyidtheft.com.


SOURCE Liberty Enterprises
Web Site: http://www.identitytheft911.com
http://www.libertysite.com http://www.libertyidtheft.com